As Florida Removes LGBTQ+ Tourism Resources, Connecticut Launches Inclusive Campaign

The state Office of Tourism took steps this week to highlight Connecticut’s commitment to providing a welcoming environment for all residents and visitors by promoting LGBTQ+ businesses and attractions, even as states like Florida step away from inclusive tourism.

In advance of LGBTQ+ History Month in October, Connecticut’s tourism website has promoted an LGBTQ+ Pride section to showcase the state’s thriving community and destinations.

In a Monday press release, Connecticut’s chief marketing officer, Anthony Anthony, contrasted the state’s welcoming philosophy with that of Florida, where, according to news reports, officials recently removed references to LGBTQ attractions from the state’s tourism website.

“We want to send a strong message to everyone, particularly to those in Florida—and across the country—who may feel their needs and identities are being sidelined, to know that in Connecticut you will always find acceptance,” Anthony said. “Here, diversity is celebrated, and we remain committed to ensuring everyone who visits or lives here feels valued, respected, and free to be yourself.”

Connecticut’s tourism office plans to conduct a digital marketing campaign directed at LGBTQ+ residents of Florida in response to that state’s decision to remove resources from its tourism website, according to the release.

“Our marketing efforts showcase Connecticut as a beacon of safety, acceptance, and opportunity for all, ensuring our state remains a destination where everyone can truly belong,” Anthony said.

Connecticut’s inclusive laws and climate have been recognized by advocacy groups as fostering a safe and welcoming environment. In May, LGBTQ+ business network Out Leadership ranked Connecticut second after only New York in a national index ranking states by factors like legal protections, political attitudes, and safety.

The group awarded the state a 93.27 for its business climate, noting “Connecticut’s comprehensive nondiscrimination law protects LGBTQ+ people, so the state is already experiencing the positive economic impacts of such policies. One estimate suggests that the state’s economy may have grown 3%, or $7.9 billion, thanks to its inclusive approach.”

Posted by Hugh McQuaid